Cattle Performance Enhancement Co., LLC was formed in 1994 by John
Brethour, Wade Taylor, D.V.M. and Tom Noffsinger, D.V.M.
At that time, John Brethour was a beef research scientist for
Dr. Taylor owns Oakley Veterinary Service, P.A. in
Dr. Taylor and Dr. Noffsinger were interested in marketing the
software that Professor Brethour had been researching for several
years. Through their work as feedyard veterinary consultants, they
recognized a strong need for this cutting-edge technology,
especially in the interest of keeping the beef market competitive.
Their recognition of the industry's need to produce lean choice meat
for today's consumers in the most cost-efficient way, led to this
association.
With the recent passing of John Brethour, Paul Ritter, D.V.M. of
Oakley Veterinary Service, P.A., has taken on additional
responsibilities related to ultrasound. Paul is an accomplished
ultrasound specialist and a minority owner of the company.
Since January of 2000, Lynn Allen from
CPEC has the exclusive marketing rights to this software patented
by John Brethour and